As with most business professionals, I receive several invites for seminars weekly. Unfortunately, I can only make time to attend one workshop per month and need to decide which one. When selecting, I gravitate towards relevance, and if will it help me become a better leader and increase my knowledge base.
Seminars are a great platform to interact with customers, prospects and a wider audience. It gives you an opportunity to step away from your day-to-day challenges and allows for some reflection time. I have attended some excellent informative events where topics such as Duty of Care, Active Shooter Response and Investigations were part of the program.
Panels are a good way to create more interaction with the audience. A question and answer period after each presentation is a must, as without this opportunity people are left with unanswered inquiries. In each seminar, the quality of the message is the most important, not the number of slides. Presenters must be able to convey the message in an enthusiastic way to engage the audience. When they are true experts with a passion for their topic, the audience will be drawn in.
People remember people and will chat during the breaks about what they just learned. Although sometimes seen as less important, the location and set-up are key for a successful event to create the perfect ‘learning environment’.
Overall, attending well-run seminars is a great way to spend your time to keep learning and developing.